Social Media Marketing Campaign: Delicious Protein

Social Media Campaign Planning • Digital Assets Design • Social Media Platform Submission

Protein powders aren’t just for protein shakes! To promote a healthy, high-protein lifestyle, Growing Naturals launched a social media campaign aimed at showing a growing customer base the many dishes, from savory to sweet that can be made using their plant protein products. Positioned as an easy for anybody to use, the campaign targets mothers, millennials, and busy working individuals who may not have the time to work out, but could use more protein ion their diet for energy and to maintain a strong body. The successful campaign launched simultaneously on Facebook, (banners, covers, ads and sponsored posts), Instagram, Twitter, and periodic e-blast campaigns to a growing audience. Each platform has specific requirements as to size of digital assets as well as the amount of text that can be included within a banner to be approved as ads.