Petco® Aquarium Pumps Packaging Design
Packaging Design • Branding • Styleguide
Petco®, the famous pet products and services retailer with over 1,500 locations, began a rebranding process of its many private label products, with a complete style guide specifying all elements of design, from colors, fonts, sizes and placement of elements. I was tasked with producing a series of packaging for various aquarium air pumps, powerheads, related accessories and aquarium kits, all adhering closely to the Petco style guide.
Working closely with the headquarters in San Diego, the packaging files were built in high resolution and reviewed by the Petco in-house production team for accuracy and approval.
Packaging Design, PrePress