Project Description

NATURAL LAUNDRY DETERGENT BRANDING


CLIENT

Simply SoapBerry

PROJECT DESCRIPTION

Simply Soapberry is a breakthrough laundry detergent that is so concentrated, yet organic and natural, it holds 128 loads in a single bottle. A second, baby version, was made by removing the enzymes and adding Aloe Vera to make it even more gentle on baby skin.

The Simply Soapberry branding includes all channels of sales and communications: A branded packaging line with line and brand extensions, point of purchase displays and coupons, web presence, salesheets, tradeshow booth, video series and a social media campaign to educate and promote the benefits of a new and different natural laundry detergent.

INDUSTRY
Laundry Detergent, Household Cleaners, Natural Products

CLIENT SERVICES
Branding | Packaging | Tradeshows | Web | Printing | Social Media

NATURAL LAUNDRY DETERGENT BRANDING


CLIENT

Simply SoapBerry

PROJECT DESCRIPTION
A truly comprehensive international branding project. Starting with company and product naming, logo and styles, to packaging, web, tradeshows, video production, social media and advertising. The all-encompassing Growing Naturals project stretches across print, online and stores worldwide.

Positioning Growing Naturals as a leader in plant proteins means creating a strong brand message and a recognizable look. Using infographics, videos and market-segment-specific landing pages, the project began with educating the market on the importance of proteins, and how plant proteins compare to animal-based proteins. Ultimately sold in national chains such as Whole Foods, Sprouts, H.E.B., Pavilions and in stores from Australia to Germany, language-specific packaging was made to support each market while maintaining a consistent brand identity.

INDUSTRY
Laundry Detergent, Household Cleaners, Natural Products

CLIENT SERVICES
Branding | Packaging | Tradeshows | Web | Printing | Social Media

Sellsheet & brochure design & printing

Product Line Salesheets

Brand identity strategy, logo & colors

Logo Design and Styleguide

Custom Packaging Design - Natural Cleaners

Branded Packaging Line – 128 and 64 load Original and Baby Versions

brand and line extensions design & strategy

Brand Extensions – Natural Soapberry Cleaners

staircase retail point of purchase display - natural detergents

Point of Purchase Countertop Staircase Display

social media marketing banners design

Social Media Advertising Campaign – Facebook & Instagram

tradeshow booth design and printing natural products

Tradeshow Booth Design & Production – Natural Products Expo

retail coupons discount design and printing

Retail Product Coupons – Design, UPC Registration, Printing

infographics illustrations evolution presentation

Infographics – The Evolution of Laundry Detergent

retail necker barcode coupon laundry detergent

Retail Necker Product Coupons – Design & Printing

Professor SoapBerry – Informational Video Series

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