PROJECT DESCRIPTION

Simply Soapberry is a breakthrough laundry detergent that is so concentrated, yet organic and natural, it holds 128 loads in a single bottle. A second, baby version, was made by removing the enzymes and adding Aloe Vera to make it even more gentle on baby skin.

The Simply Soapberry branding includes all channels of sales and communications: A branded packaging line with line and brand extensions, point of purchase displays and coupons, web presence, salesheets, tradeshow booth, video series and a social media campaign to educate and promote the benefits of a new and different natural laundry detergent.