Project Description

Modern Packaging Design - Margarita Mix Line

Modern Packaging Redesign – Margarita Mix Line

Packaging Design • Branding • Differentiation

Modern redesign/rebranding project for a line of delicious instant cocktail mixes. Each box contains 10 single serve powder packets (Mojito, Mango Margarita o Whiskey Sour packets). These products are gluten free, dairy free, soy free, and vegan, and called for a rebranding to emphasize the high-quality, hand-picked ingredients with a clean/minimal design approach, while at the same time, maintaining the fun and exciting message with vibrant colors and easy flavor identification. The margarita mix line was designed to look and feel different from the competition and to stand out in a crowded liquor-oriented product marketplace in stores and online.

Project Details

Skills Needed:
Design, Branding, Differentiation

My Role:
Packaging Design, PrePress