MMA Fighters Video Series & Website – Plant vs Animal Proteins Study
Video Production • Editing • Website Design • Graphic Design
A natural products company held a double-blind study called “The Plant Vs Animal Protein Challenge”, where for 6 weeks, 11 MMA fighters took part in the 1st pro-athlete rice protein vs. whey protein clinical trial. In the study, 6 fighters took rice protein daily while another 5 took whey protein, and then all trained equally. The results showed that the benefits of the rice protein were equal to the whey protein benefits.
My services were requested to create a 4-part video series showing the process, in a fun, friendly way that would appeal to fans of MMA, UFC, and protein consumers in general. Special visuals were designed for the “4 rounds” to accompany the series using a MMA-ring style graphics, and fight-style music to accompany.
Project Planning, Branding, Editing, Digital Assets Design
Video Production, Editing, Web Design, Programming