Natural Laundry Detergents and Cleaners

Packaging • Advertising • Tradeshow Design • Point of Purchase Display

Simply Soap Berry™ a revolutionary product, uses all natural Himalayan soap berries for concentrated laundry cleaning, available in original and Baby versions.
The project calls for a fresh and natural brand identity showing the Himalayan mountain origins of the berries without missing the very concentrated & powerful nature of the cleaning solution.

To compete properly on the shelves of the natural stores, the packaging was designed to be unique and beautiful, walking the fine line between a highly informative and yet a clean/uncluttered layout. Adding a deeper challenge to the project is the importance of marrying the new labels to the already existing line of original and baby 128 load bottles while maintaining a clear differentiation for easy recognition on the store shelves.

The completed project consists of 4 bottles with front and back labels, line extensions, a tradeshow booth used at Natural Products Shows such as the annual Natural Products Expo, sellsheets, videos, and a point of purchase tabletop display.