PROJECT DESCRIPTION
A truly comprehensive international branding project. Starting with company and product naming, logo and styles, to packaging, web, tradeshows, video production, social media and advertising. The all-encompassing Growing Naturals project stretches across print, online and stores worldwide.

Positioning Growing Naturals as a leader in plant proteins means creating a strong brand message and a recognizable look. Using infographics, videos and market-segment-specific landing pages, the project began with educating the market on the importance of proteins, and how plant proteins compare to animal-based proteins. Ultimately sold in national chains such as Whole Foods, Sprouts, H.E.B., Pavilions and in stores from Australia to Germany, language-specific packaging was made to support each market while maintaining a consistent brand identity.