Project Description

NATURAL LAUNDRY DETERGENT BRANDING


CLIENT

Simply SoapBerry

PROJECT DESCRIPTION

Simply Soapberry is a breakthrough laundry detergent that is so concentrated, yet organic and natural, it holds 128 loads in a single bottle. A second, baby version, was made by removing the enzymes and adding Aloe Vera to make it even more gentle on baby skin.

The Simply Soapberry branding includes all channels of sales and communications: A branded packaging line with line and brand extensions, point of purchase displays and coupons, web presence, salesheets, tradeshow booth, video series and a social media campaign to educate and promote the benefits of a new and different natural laundry detergent.

INDUSTRY
Laundry Detergent, Household Cleaners, Natural Products

CLIENT SERVICES
Branding | Packaging | Tradeshows | Web | Printing | Social Media

PROJECT MANAGEMENT
Chris Shemza, CSPM
Web | LinkedIn

NATURAL LAUNDRY DETERGENT BRANDING


CLIENT

Simply SoapBerry

PROJECT DESCRIPTION

Simply Soapberry is a breakthrough laundry detergent that is so concentrated, yet organic and natural, it holds 128 loads in a single bottle. A second, baby version, was made by removing the enzymes and adding Aloe Vera to make it even more gentle on baby skin.

The Simply Soapberry branding includes all channels of sales and communications: A branded packaging line with line and brand extensions, point of purchase displays and coupons, web presence, salesheets, tradeshow booth, video series and a social media campaign to educate and promote the benefits of a new and different natural laundry detergent.

INDUSTRY
Laundry Detergent, Household Cleaners, Natural Products

CLIENT SERVICES
Branding | Packaging | Tradeshows | Web | Printing | Social Media

Sellsheet & brochure design & printing

Product Line Salesheets

Brand identity strategy, logo & colors

Logo Design and Styleguide

Custom Packaging Design - Natural Cleaners

Branded Packaging Line – 128 and 64 load Original and Baby Versions

brand and line extensions design & strategy

Brand Extensions – Natural Soapberry Cleaners

staircase retail point of purchase display - natural detergents

Point of Purchase Countertop Staircase Display

social media marketing banners design

Social Media Advertising Campaign – Facebook & Instagram

tradeshow booth design and printing natural products

Tradeshow Booth Design & Production – Natural Products Expo

retail coupons discount design and printing

Retail Product Coupons – Design, UPC Registration, Printing

infographics illustrations evolution presentation

Infographics – The Evolution of Laundry Detergent

retail necker barcode coupon laundry detergent

Retail Necker Product Coupons – Design & Printing

Professor SoapBerry – Informational Video Series

Chris Shemza Creative Service Project Management

Creative Services Project Management