Project Description

PET AND FISH PRODUCTS BRANDING


CLIENT

TOM Aquarium Products, Petco®

PROJECT DESCRIPTION

TOM Aquarium manufactures over 150 pet products including aquariums, terrariums, filters and pumps for fish and reptile products. A massive rebranding project called for new brand identity, packaging, photography, illustrations, userguides, all content written in 3 languages to serve their international customer base in the U.S., Canada and Europe.

Petco®, the famous pet products and services retailer with over 1,500 locations, began a rebranding process of its many private label products, including TOM Aquarium ones, with a complete style guide specifying all elements of design, from colors, fonts, sizes and placement of elements. CAS Branding was tasked with producing a series of packaging for various aquarium air pumps, powerheads, related accessories and aquarium kits, all adhering closely to the Petco style guide.

The project extended beyond packaging into international tradeshows, web presence, brand and line extensions and video production.

INDUSTRY
Pet Products, Aquariums, Pumps, Fish & Reptiles

CLIENT SERVICES
Branding | Packaging | Tradeshows | Web | Printing | Advertising Campaigns

PROJECT MANAGEMENT
Chris Shemza, CSPM
Web | LinkedIn

PET AND FISH PRODUCTS BRANDING


CLIENT

TOM Aquarium Products, Petco®

PROJECT DESCRIPTION

TOM Aquarium manufactures over 150 pet products including aquariums, terrariums, filters and pumps for fish and reptile products. A massive rebranding project called for new brand identity, packaging, photography, illustrations, userguides, all content written in 3 languages to serve their international customer base in the U.S., Canada and Europe.

Petco®, the famous pet products and services retailer with over 1,500 locations, began a rebranding process of its many private label products, including TOM Aquarium ones, with a complete style guide specifying all elements of design, from colors, fonts, sizes and placement of elements. CAS Branding was tasked with producing a series of packaging for various aquarium air pumps, powerheads, related accessories and aquarium kits, all adhering closely to the Petco style guide.

The project extended beyond packaging into international tradeshows, web presence, brand and line extensions and video production.

INDUSTRY
Pet Products, Aquariums, Pumps, Fish & Reptiles

CLIENT SERVICES
Branding | Packaging | Tradeshows | Web | Printing | Advertising Campaigns

Petco® packaging line design printing

Petco® Aquarium Kits and Pumps: Packaging Line Rebranding

Aquarium Pumps Custom Branded Packaging Design & Production

Aquarium Pumps and Filters: Custom Branded Packaging Design & Production

Reptile & Fish Housing Brand Extensions: Custom Packaging Design

Reptile & Fish Housing Brand Extensions: Custom Packaging Design & Production

Pet Products and Accessories: Print and Digital Advertising Campaigns

Pet Products and Accessories: Print and Digital Advertising Campaigns

Global Pet expo: Tradeshow Booth Design & Production

Global Pet expo: Tradeshow Booth Design & Production

Professional Aquatic Photography: Aquariums, Pumps and Fish

Professional Aquatic Photography: Aquariums, Pumps and Fish

Technical Illustrations & Infographics for Userguides and Presentations

Technical Illustrations & Infographics for Userguides and Presentations

Chris Shemza Creative Service Project Management

Creative Services Project Management