PROJECT DESCRIPTION

TOM Aquarium manufactures over 150 pet products including aquariums, terrariums, filters and pumps for fish and reptile products. A massive rebranding project called for new brand identity, packaging, photography, illustrations, userguides, all content written in 3 languages to serve their international customer base in the U.S., Canada and Europe.

Petco®, the famous pet products and services retailer with over 1,500 locations, began a rebranding process of its many private label products, including TOM Aquarium ones, with a complete style guide specifying all elements of design, from colors, fonts, sizes and placement of elements. CAS Branding was tasked with producing a series of packaging for various aquarium air pumps, powerheads, related accessories and aquarium kits, all adhering closely to the Petco style guide.

The project extended beyond packaging into international tradeshows, web presence, brand and line extensions and video production.