PROJECT DESCRIPTION

EZRaider is a breakthrough offroad electric vehicle creating a new category in all-terrain riding. Offering a speedy, silent ride and low maintenance needs. The simple and unique design allows for easy ongoing maintenance. The EZRaider is already being used for various applications such as – military, paramilitary, HLS and rescue, border patrol, hunting, agriculture, extreme fun and much more.

Introducing an ATV to an already-saturated ATV market, full of loud-gasoline guzzling quads, has its challenges and disadvantages. CAS Branding identified a number of potential target markets and crafted a unique message and offering for each. Based on those features that would appeal to each market, targeted social media campaigns and landing pages were created, and success tracked by impressions and conversions. A website was created with all sales and technical information, an e-commerce platform for online sales and search engine optimized.