Axiom Foods' Supply Side West tradeshow video, featuring their complete product line and services.
Brochure & Catalog Design, Food and Ingredients, Home Featured Portfolio, Professional Photography, Tradeshow Booths & Displayscasadmin
A unique and beautiful quad-fold booklet, featuring delicious protein-rich recipes, all made using Growing Naturals' rice and pea plant proteins. The recipes were divided into savory and sweet dishes, set to a clean, modern and inviting layout while still educating the consumers on the differences between the protein sources. The prepared foods as well as Growing Naturals' in-house dietitian were professionally photographed to maintain high quality presentation throughout. The booklet, printed at large quantity, was handed out at the popular Natural Products Expo West and is available to download online as well.
A beautiful and informative trifold brochure designed to educate consumers on the importance of adding protein to their diet, the difference between whey proteins and plant proteins, and unique benefits of different plant proteins such as rice protein, pea and hemp proteins. The brochure was printed and handed out at the popular Natural Products Expo West and is available to download online as well.
Growing Naturals’ Vanilla Brown Rice Protein, (packaging and labels designed by CAS Production), is really out of this world, as it’s soon launching into outer space by astronaut request. With 24g of protein per serving, it’s sure to keep the astronauts energized! Mission Accomplished. See more custom packaging design by CAS Production & Marketing
Brochure & Catalog Design, Food and Ingredients, Home Featured Portfolio, Tradeshow Booths & Displayscasadmin
A beautiful new press folder designed for a natural products company for the Natural Products Expo tradeshow. Featuring a selection of the company's products, the message is "healthy lifestyle", displayed in big, beautiful pictorials layouts, and printing on custom-made, glossy press folders with pockets to hold more information.
Freestanding banners designed for an ingredient manufacturer for an upcoming tradeshow. The banners are designed as a series, offering all relevant products information, while maintaining a clean layout with the customer's brand identity clearly displayed.
Creating a new line extension, Growing Naturals is adding a line of delicious and nutritious Hemp Proteins to their already successful Rice and Pea proteins products. The new canisters were designed in line with the current, and recognizable layout of products that sell in thousands of stores in the U.S. and in other countries around the world. The blue color differentiates the hemp line from the rice and pea and gives it a fresh new look. The 3D renderings below were custom made to represent the new hemp line, with realistic lights and shadows added in for realism. Rendered in high resolution, these renderings are good for web, print, magazine ads and tradeshow applications.
Growing Naturals' new Strawberry Burst Rice Protein joins an already popular line of organic rice and other plant proteins. CAS Production's design for the 1lb and 2lb canisters maintains consistency with the rest of the brand while establishing a unique look and feel with the use of the strawberries, the pink drink and pink theme throughout. Since flavor is one of the key points driving the purchase decision on the store shelves, the delicious strawberry flavor is communicated clearly and beautifully. For presentation and marketing purposes, CAS Production created stunning 3D renderings at high resolution, recreated the material of the canisters, placed actual finished labels on the two size canisters and then added light reflections and shadows for a finished look. The delicious new Strawberry Burst Rice Proteins have now been released to great reviews! You can buy and read more about them on GrowingNaturals.com
Signing up for the largest tradeshow booth to date, Axiom Foods' embarked on a large-scale presentation of their line of plant proteins for Supply Side West 2014 tradeshow in Las Vegas. Keeping the larger size in mind meant filling up the space with beautiful, colorful messages while maintaining a clean, uncluttered overall feel. Aside from the company's printed collateral, (brochures, sellsheets, etc.), the new additions included: 2 display cases showcasing a variety of products, from pastas and skin creams, to supplements, energy drinks and power bars, all belonging to manufactures who use Axiom's proteins in their products. A colorful panoramic custom video presentation stretching over three 50" plasma screens designed to work in synch and display the Axiom's products, product features and direct applications. Actual Application: Photos from Supply Side West 2014 Click on the photos for a larger view
Natural Product Tradeshows are large and highly competitive. To represent their line of plant proteins in large, beautiful color, while delivering their healthy, allergen-friendly message with clear differentiation from their competitors, Growing Naturals enlisted CAS Production, Inc. to design a new, 10 foot x 10 foot custom back wall display. The final display includes lighting, a TV for video presentations and a shelving unit for the company's products. Actual Tradeshow Application Click on the photos for a larger view
Built for retail applications, these trifold or quadfold brochure holders are custom design with different colors options including a clear case. The custom design is important when taking into consideration the retail shelf environment and products the brochures will be next to.
After being nominated and winning a number of awards for their rice and pea protein products, Growing Naturals requested a large sign for their Natural Products Expo tradeshow. Printed on glossy gatorboard for a sturdy yet vibrant presentation, the "Lightning Does Strike Twice" sign delivered the message of high quality loud and clear!
Communicating the right message is important whether presenting products and services in a 10'x10' tradeshow booth, a large 30'x30' island or at smaller shows requiring nothing more than a tabletop. For the show below, having a smaller space to present in, the message of powerful plant ingredients such as rice and yellow pea proteins is communicated using beautiful freestanding banners coupled with the companies custom product sell sheets, comparison sheets and canisters with product samples. Initial Mockup Design Actual Tradeshow Photo of Finished Presentation
Food photography is key to successfully marketing existing and new food products on the retail shelves and online. Lighting, composition and detail all come into play in professional presentation and differentiation between flavors and from other products on the shelves. Hiring a professional photographer to capture food is especially important in order for the food to look appetizing and delicious. The Thai Jasmine rice crackers below come in 4 flavors, Thai BBQ, Original, Sour Cream & Onion and Mexican Fiesta. The final, color-corrected photos below were used in the packaging at the bottom of the page. Thai Jasmine rice crackers: Mexican Fiesta Flavor Thai Jasmine rice crackers: Sour Cream & Onion Flavor Thai Jasmine rice crackers: Thai BBQ Flavor Thai Jasmine rice crackers: Original Flavor Thai Jasmine rice crackers Packaging
Growing Naturals, expanding now to the Canadian markets, had the need for custom packaging labels to meet Canadian rules, namely the addition of Canadian-French for all English text, and a reformat of Nutritional information. After careful planning, current content was cut down to allow for the extra language to fit while keeping the labels clean and visually appealing. The same size and colors were used as the American and European labels to maintain consistency in brand identity across regions.
For their attendance in new natural products and ingredient supply trade shows, Axiom Foods required a clean, easy to ship, popup display. The importance is to emphasize the various uses of the ingredients for multiple industries. The ingredients are natural, most are organic, allergen-friendly and high in proteins and are consumed by different consumer groups. Joining the back wall 10 foot display is a podium that holds the display for shipping and further emphasizes Axiom Foods' main product offerings. See photos of the Axiom Foods booth from the American Food Technology & Innovation Summit Here
A Cannelle is a small French pastry, a specialty of the Bordeaux region of France, that features a a dark caramelized crust and soft and tender custard center. It is often flavored with rum and vanilla. Introducing the Cannelle Bordeaux, CAS Production & Marketing was tasked with creating a unique look and feel for package that demonstrated the sophisticated nature of the dessert. This was aided by professional photography of the desserts, and a stylized logo that was embossed with gold foil for a finishing touch.
Makers of natural products for all people, from rice and pea proteins to all natural cleaners, Growing Naturals is experiencing incredible growth and raving reviews worldwide. The beautiful new site includes a secure shopping cart, member only sections, discount programs, news and plenty of useful information on diets, nutrition as well as expert advice and recipes. Visit Growing Naturals
A tabloid-size ad, designed and produced for a natural health magazine, to feature two brands side by side: Growing Naturals, a Pure Plant Protein company and Simply SoapBerry, maker of all natural cleaning products made with concentrated extracts from Himalayan Soapberries. The campaign aims to demonstrate the clean living concept, but showing the two halves: drinking healthy nutrition for the inside, while using all-natural cleaning products for the outside: clothes who touch our skin all day. The look and feel of the ad stays close to Growing Naturals' design of Packaging, website and tradeshow booth.
Bite 'ems are new on the market and are made from organic Thai Jasmine rice in 4 flavors. The project called for a fun and exciting, yet natural feel for the flavorful gluten-free, whole-grain crackers.
For the popular Natural Products Expo, a 3 color T-Shirt designed to maintain Growing Natural's brand identity using their logo, colors, and the green choice for the shirt since the company's products are natural and organic.
These Raw, organic rice proteins offer the most rice protein per serving and are the only 90% isolate. Available in chocolate, vanilla and original flavors, the labels needed to be splashy but clean, to capture attention while staying to true the natural character of the product. Growing Naturals' proteins are available in over 2,000 stores in the U.S., as well as Germany, France, Canada, and New Zealand and Australia, and online at www.GrowingNaturals.com The rice proteins are available in 1lb and 2lb canisters as well as in single serve packets, all printed using the highest quality flexographic printing techniques. Spinning 3D Renderings of the Canisters:
Infographics have been a very popular way to convey information very quickly. The large clutter of information people are exposed to everyday shortens people's attention spans and makes it harder to grab their attention. Infographics achieve that goal in a friendly, colorful way. The infographics below represent a campaign of messages for Growing Naturals' Winter Weight Challenge.
Axiom Foods, the largest manufacturer of brown rice protein in the world, offers a line of proteins, flavor enhancers, meat analogs and more. For this particular ad, Axiom Foods hired CAS Production & Marketing to show the variety of applications for its Oryzatein® SG-FE Savory Flavor Enhancer.
Axiom foods is the world’s largest supplier of whole grain brown rice protein. Since its inception, Axiom Foods has expanded their product line to offer other plant proteins such as sacha inchi and pea proteins. Axiom Foods recruited CAS Production & Marketing to design a new half page ad for its allergen-free fibers that are all natural and help control hunger, heart disease and control blood sugar. The ad is running in Nutritional Outlook magazine in the February 2013 issue.
Axiom Foods is the largest manufacturer or whole grain brown rice protein in the world, and a leading source for other plant proteins and ingredients. The site features product information, stylized animations and secure, member-only sections. Visit Axiom Foods Here