Project Description

For Studio 837, a new condominium development in Los Angeles, a mixed-media campaign was launched, targeting different demographics and designing a series of newspaper and magazine ads to appeal to young couples, new families as well as older couples. The campaign was mainly in English but ultimately branched into Hebrew and Korean as well as shown below.

The most important element across the many ads was brand consistency, both in look and message, as to maintain recognizability and identity across different medias.