Project Description

Simply Soapberry™ is adding 2 new products to its already successful line of 128 load laundry detergents. The new 64-load bottles are geared toward first time users who would like to try the product at half the cost of the original product while still enjoying powerful cleaning from organic non-gmo soapberries.

To compete properly on the shelves of the natural stores, the packaging was designed to be unique and beautiful, walking the fine line between a highly informative and yet a clean/uncluttered layout. Adding a deeper challenge to the project is the importance of marrying the new labels to the already existing line of original and baby 128 load bottles while maintaining a clear differentiation for easy recognition on the store shelves.


Simply Soapberry Laundry Detergent