To add a funny twist to the campaign marketing the popular Simply SoapBerry™ line of natural laundry detergents, a “Professor SoapBerry” was invented. Funny and quirky, Professor SoapBerry does an excellent job explaining the many differentiating points that make SoapBerry such a great product. It’s all natural, made from organic soapberries, it is powerful yet gentle, softens naturally and one 32 oz bottle will last a year(!) at 2 loads per week.
The response to the videos was excellent when they were shown at the Natural Products Expo West in Anaheim, California.
The three videos created for the show are shown below.