TOM Aquariums is an international company with offices and manufacturing facilities in the United States, Japan and China. With their many products being sold worldwide, TOM Aquariums is an innovator in aquarium and pet related products, TOM pushes the envelope with new freshwater and saltwater pumps, filters, lights and maintenance products as well as small animal products and reptile habitats.
TOM Aquarium approached CAS Production & Marketing to visit and redesign TOM’s complete brand identity, online presence, tradeshow booths, and most importantly, complete packaging line. The TOM line of products consisted of approximately 150 products in multiple categories and sizes, all requiring new packaging designs, photography, with descriptions and directions on the packaging and all user guides in English and translated to Castilian Spanish and Continental French.
Step 1: Brand Design
Tom’s previous look needed an upgrade. The concept was to to introduce a more “aquatic” feel using colorful vector waves, a freshwater or saltwater backdrop, new, fresh colors for product names and professional photography and illustrations to accommodate TOM’s beautiful product lines.
Step 2: Packaging Applications
TOM’s products range in sizes and uses, and cover a wide range of applications from freshwater and saltwater aquariums to pet products to reptiles. Careful attention went into planning the branding as well the differentiation between the product lines and even between products in the same line.
Present below are 4 section of packaging treatments by CAS Production & Marketing.
TOM’s line of aquarium kits, filters, and lights: 73 Products
Reptile Habitat Packaging: 10 Products
Clamshell packaging with custom cut cards for Mini Internal Filter
The Rapids Pro Series, new groundbreaking saltwater filtration systems: 4 Products
Private labeling selected TOM’s products for Petco® stores.
Step 3: Online Presence
Step 4: Tradeshow Booths and displays applications
Step 5: Marketing Collateral