TOM Aquarium Products

TOM Aquariums is an international company with offices and manufacturing facilities in the United States, Japan and China. With their many products being sold worldwide, TOM Aquariums is an innovator in aquarium and pet related products, TOM pushes the envelope with new freshwater and saltwater pumps, filters, lights and maintenance products as well as small animal products and reptile habitats.

TOM Aquarium approached CAS Production & Marketing to visit and redesign TOM’s complete brand identity, online presence, tradeshow booths, and most importantly, complete packaging line. The TOM line of products consisted of approximately 150 products in multiple categories and sizes, all requiring new packaging designs, photography, with descriptions and directions on the packaging and all user guides in English and translated to Castilian Spanish and Continental French.

Step 1: Brand Design

Tom’s previous look needed an upgrade. The concept was to to introduce a more “aquatic” feel using colorful vector waves, a freshwater or saltwater backdrop, new, fresh colors for  product names and professional photography and illustrations to accommodate TOM’s beautiful product lines.

TOM Aquarium Brand Design

Step 2: Packaging Applications

TOM’s products range in sizes and uses, and cover a wide range of applications from freshwater and saltwater aquariums to pet products to reptiles. Careful attention went into planning the branding as well the differentiation between the product lines and even between products in the same line.

Present below are 4 section of packaging treatments by CAS Production & Marketing.

TOM’s line of aquarium kits, filters, and lights: 73 Products

Aquarium packaging

Reptile Habitat Packaging: 10 Products

Reptile Habitats

Clamshell packaging with custom cut cards for Mini Internal Filter
Clamshell Packaging Filter

Aquarium products

The Rapids Pro Series, new groundbreaking saltwater filtration systems: 4 Products

Rapids Pro Series

Private labeling selected TOM’s products for Petco® stores.

Petco Products


Step 3: Online Presence

Tom Aquarium Website

Step 4: Tradeshow Booths and displays applications

Global Pet Expo







Step 5: Marketing Collateral