Continuing the message that “Not all proteins are created equal”, this ad brings to the forefront of the consumers’ mind the notion that plant proteins can do as good of a job as whey and soy proteins, and sometimes even better by building muscles, feeling full longer, recovering from exercise while being allergen-friendly and free of cholesterol and hormones.

This direct comparison, full page ad offers the key points while providing further online resources to learn more about plant proteins.